AddApptr offers SDKs, Plug-Ins or server-side integrations for all major mobile platforms.
AddApptr displays revenues from all partner Ad Networks and RTBs on a daily basis.
AddApptr gives you valuable information about your user base, such as DAU, MAU and session length.
Analyze ad delivery in your app, split up by app, country, ad format, device, Ad Network, etc.
MAYO is the next step in mobile ad revenue optimization. With MAYO, publishers no longer rely on manual optimization settings to improve ad revenue performance. AddApptr’s 100% algorithm-based, server-side optimization solution processes billions of bid requests daily and optimizes all relevant performance parameters automatically in real time.
MAYO is a learning optimization machine, the result of years of research and experience in mobile ad monetization. As the AddApptr servers process billions of ad impressions, the MAYO algorithm measures key parameters continually, analyzing fill rates and CPMs on high granularity. At the same time, it takes into account each app, format, country, device, RTB exchange and ad network and a range of other factors. All relevant parameters are then optimized in real time on all applicable RTB exchanges and ad networks.
MAYO has increased ad revenue by over 100% for some of AddApptr’s publishers. The AddApptr tech team is constantly working to fine-tune the optimization algorithms and add new parameters to the MAYO solution. MAYO can be combined with mobile header bidding setups to further increase performance.