AddApptr, a leading monetization solution for premium publishers, is launching its latest product to help app publishers increase ad revenue:
MAYO (Machine Learning Automated Yield Optimization) is an algorithm-based solution that will further increase the revenue AddApptr generates for app publishers...

Leading app monetization solution AddApptr sets up its US business operation in San Francisco.

AddApptr, a full-service programmatic solution for premium app publishers, makes an aggressive push into the US market and plans to grow the US team quickly...

The mobile ad market is booming; German AdTech company AddApptr is keeping step. After opening its London offices in late 2016, the experts for “Mobile Programmatic Advertising” in apps from Hamburg are moving their offices to the shores of Lake Alster. By year’s end, AddApptr will expand its workforce from 25 to 40.

The booming mobile programmatic advertising industry showed continued growth in Germany
throughout 2016, firmly establishing itself on the media landscape. Fully automated ads, tailored to specific users and in real time: more and more advertising companies and agencies are taking advantage of the possibilities of addressing target groups in the right “mobile” moment ...

The first half of 2016 was very successful for the global mobile advertising company AddApptr. Three years after its foundation, the company is growing by more than 100% each year and is highly profitable.